Briess Silos Brighten Manitowoc’s Cityscape!

The new mural on the silos at our Manitowoc malt plant is complete! Briess purchased this property in 2014 to begin our investment in the Manitowoc community. Today, the new vinyl artwork hangs over the top of the Budweiser cans and will preserve those original graphics.

This image was taken by a drone on the first weekend after installation.  Photo credit coolestcoast.com
The crew battled the elements while installing the middle panel.
Prepping for installation of the third and final panel on a cold Friday morning.

With the design of the mural, we wanted to ensure that key elements of Manitowoc were included. When you look carefully, you discover well-known landmarks including the Maritime Museum and U.S.S. Cobia Submarine, Lincoln High School, County Courthouse, and Breakwater Lighthouse. Can you spot the soaring falcons? The graphics could lead to a fun game of eye-spy when strolling by or taking in the design from the passenger seat.

The third and final panel being unfurled.

We will be holding an event to formally announce the new design on Thursday, November 14 at noon in the Briess parking lot near the base of the silos (southwest corner of the intersection). Mayor of Manitowoc, Justin Nickels, and Briess President and COO, Ryan O’Toole, will be there to speak about the project. Briess malted milk balls, baseball caps, and t-shirts will be given out. Be sure to join us if you are in the area!

As you can see from this video, work was slow and measured. Be sure to watch the next video where installation appears to speed up.
Here’s a time-lapse video of the silo artwork installation. It was taken over the span of about 10 minutes, but the video is only 12 seconds.

Briess is proud to carry on the tradition of malting at this site that began in the 1800’s. We look forward to being part of the Manitowoc community for many years to come.

Lamar Outdoor Advertising did the installation over three days during the week of November 4, sometimes working late into the night.


About Melissa Mosher

Melissa MosherMelissa has more than 15 years of Marketing and Communications Experience acquired from a variety of for-profit and nonprofit roles. Prior to Briess, Melissa worked for Kohler Co. as a Marketing Analyst managing affinity programs, vendor relationships, Sales and Marketing websites, and distributor newsletters. She also held a Marketing Specialist position at HSA Bank where she represented marketing in cross-functional communication groups and managed marketing campaigns. Prior to HSA Bank, she was Director of Admissions at a nonprofit artists’ community where she managed the residency program and application process, recruited applicants, managed grants, supervised chefs, and participated in strategic planning. At Briess, Melissa views marketing as a collaboration with the team and customers to find optimal solutions. She manages social media as well as the blog and creates multifaceted marketing collateral and communications.

Posted in Events, Facilities, News, The Briess Beat | Tagged , , , , , .
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