Barley to Barrel Release Party at Company Brewing

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On Wednesday, November 16th was the second Barley to Barrel Release Party at Company Brewing in Milwaukee. The event had a strong turnout with many supporters of the eleven aspiring entrepreneurs. Barley to Barrel is a 10-week program that provides a hands-on, in-depth look at what it takes to start a brewery.

The release party wraps up the program and three teams each unveil a specialty beer they crafted with a mentoring brewery. During this time, they also have the opportunity to give a five-minute pitch on their own aspiring brand or brewery to event attendees and investors.

The 10-week program includes courses on:

  • Week 1: Building a business from scratch
  • Week 2: Beer styles and recipe planning
  • Week 3: Marketing & Trademarking
  • Week 4: Brew Day!
  • Week 5:  Sales and Distribution
  • Week 6: Building a Brewery
  • Week 7:  Sales Field Work
  • Week 8: Mock Pitches & Brewery Licensing and Regulation
  • Week 9: Packaging
  • Week 10: Investors & Funding

Briess is a proud sponsor of this event providing malt donations for brewing to the class.

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It was a full house with thriving atmosphere at the event.

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Hanal Pixan Porter is a Mexican-Inspired Molé Porter. The artwork was voted for best label as well as the brew winning best beer of the night.

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In addition to Hanal Pixan Porter, two other great beers were brewed by the teams, they were “Rustbelt Rye” and “Rowdy Night Inn.” Rustbelt Rye was a subtle and clean, but slightly complex rye beer that featured hints of caramel and toffee. Rowdy Night Inn was a creamy stout crafted especially for those wild Wisconsin winters.

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Briess attended the event and set a small display of malts for brewers and craft beer enthusiasts to see the wide variety of malt styles available to create unique and memorable beers.

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The bartenders were keeping busy providing tastes of the three team’s brews for sampling and judging.

Posted in Events | Tagged , , .
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